During my time with
From previous years I
The First Design
With all the research complete and target market identified, budget in place, it was time to create the display adverts.
The above design was pitched to the owners to be used on social media and other digital channels including the website. Although they liked it, they wanted to have another option.
The Second Design
I really wanted pink within the design but this time I didn’t use it as the primary
Google and Facebook Ads
I had a budget to work with so I also created a Google and Facebook Ad campaign, that targeted the identified ideal customer locally.
The ad above would have been shown to the targeted audience within the local area on both google and facebook. A custom landing page was designed within the website that detailed the brands available, products and their prices during the campaign with many significant savings to be had.
The response was incredible. Physical store footfall increase by over 50% during the campaign. Sales across the baby shop, ToyMaster, cookware, and gifts department all seen a significant spike. Engagement on social media channels increased, website visitors and conversion increased also. The email marketing list also got many new sign-ups.
Baby Event ROI
This was my first digital campaign for
With a small budget, I was able to create huge interest, increase the email marketing database which I segmented, increase both online and in-store footfall and increase sales across most departments.
The first Baby Event was a success.
My next target was the
One-Day Flash Sale
To test the waters I decided to run a social media and email marketing campaign. The campaign was a simple one-day flash sale. For one day only you could get 30% off all toys on the website.
The campaign began one week before the one-day flash sale.
The success of this campaign led me to working with LEGO.
Schleich Great Dinosaur Hunt
Jurassic World was released in the UK on 11th June 2015. I was specifically looking for something that I could use to help drive in-store and online sales. As ToyMaster in Cuddys already use Schleich and have many Dinosaur products I reached out to see if they had any activities that took advantage of the Movies release date.
I was informed they had created a
The above image with other various dimensions was used to advertise the event. This was used on the various social media platforms, google ads and in-store posters.
Leading up to and during the campaign, sales online grew steadily with many customers commenting that they didn’t even
The LEGO Imagination Activity Competition
With the success of the Schleich Great Dinosaur Hunt behind me, I set my sights on something even bigger.
I came up with the concept of putting the question: “What could you build with 1000 LEGO bricks?”. I wanted families to visit the store, to let the kids use their imagination, build whatever they wanted with LEGO and win prizes.
I reached out to LEGO to obtain the regional
LEGO had a list of do’s and don’ts when it came to the design of the digital and in-store campaign. After various iterations, the above design was signed off for use. This design was used in
An event page was created for facebook and was tried into the campaign.
The above design was used specifically for
LEGO Imagination Activity Competition ROI
Without a shadow of a doubt, this event was the single most successful campaign I ran during my time with
Social media channels were alight with competition entries. The footfall in-store increased significantly. Sales throughout increased to include sales of LEGO.
The traffic generated to the
Display advertising should be a fun process. Always know who your target customer is and aim accordingly.
Check how your campaign is performing daily. What works and what doesn’t? What tweaks can you make to increase your metrics?
I can honestly say that I enjoyed my time with
I hope you get something out of these display advertising examples and if I have helped inspire you or your next campaign I would love to hear about it.