About Me

As my bio says, the outdoors, good food and friends are the top three ingredients that make me feel most alive and happy. In my professional life, I worked in customer-facing environments, mostly in the travel industry. Back in 2014, I realised that although I was happy in my personal life, I wasn’t in my professional one. I didn’t feel challenged or energised anymore and something had to change.

I made the decision to return to college part-time to study for an HNC in Computer and Systems Development with Game and Mobile App Development. I graduated with full Distinction in 2016. During my time at college, I had secured an E-Commerce Management role with a local ToyMaster. After graduating, I secured an Online Marketing Executive role with an established and well-known men’s shirt brand, The Savile Row Company in London.

Life sometimes has other plans and in January of 2017, I was made redundant. I found a customer facing job to bring the money in, to pay the bills and feed my family.

I am never one to be defeated easily. During the heatwave we had one evening, I was sat outside under the parasol. I had taken my laptop outside and brought with me a very cold and refreshing Cider. I found myself looking through some job boards and nothing set my soul on fire.

I closed the job boards, lay back in my chair, took a good gulp of cider and just allowed myself to be in the moment. Dexter who is half collie, half lab is always very aware of my feelings. He came over, rested his head on my lap and looked up at me with his big brown eyes. I could only stare back at him, petting him on the head. It was at this moment I realised that I shouldn’t settle for something to just pay bills. I should be fearless in the pursuit of what sets my soul on fire.

I thought back to my time at college and as the E-Commerce Manager for my local ToyMaster. Web development, e-commerce, and digital marketing are areas I truly love.

I set up this blog to provide hints and tips to business owners or those who are thinking about working for themselves. You will find content and posts on topics from digital marketing, e-commerce and the occassional post involving Dexter. 😉

My best!

Andrew McMaster

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